CurioKid
The open CurioKid box: “Welcome, Future CEO!” lid, the Let’s Design a Business! activity book, certificate scroll, parent-teacher guide and star stickers
Kit design

Ages 8–11 · Activity book, cards and play materials in one box

Let’s Design a Business!

Run a pretend stall. Make real choices. See what happens.

A screen-free play kit where your child runs a pretend stall, makes money decisions and sees what happens because of each choice.

  • Money sense
  • Decision making
  • Problem solving

✨ Pre-orders open

₹1,499

Inclusive of GST. Free shipping across India.

  • Pay ₹500 today to reserve your kit from the first batch.
  • Pay the ₹999 balance before we ship. We’ll send you a secure link.
  • Fully refundable until dispatch.
Pre-order · ₹500 (opens secure Razorpay payment page in a new tab)

Secure payment by Razorpay: UPI, cards, netbanking. You’ll get a receipt by email.

  • ✓ Screen-free: book, cards, play money and stickers
  • ✓ Parent guide with questions for every challenge
  • ✓ Designed with 8–11-year-olds in play testing.

How it plays

Your child runs the stall

The book follows a young seller from a first idea to a busy stall. Every page is a moment to decide.

  1. 1

    Step 1

    Pick a challenge

    Each page sets up a moment at the stall: what to sell, what price to charge, a rainy day, an unhappy customer.

  2. 2

    Step 2

    Make a decision

    Your child chooses what to do, using a decision card or their own idea.

  3. 3

    Step 3

    See what happens

    Play money changes hands. The ledger shows what was earned, spent and left over.

  4. 4

    Step 4

    Talk it through

    A short question from the parent guide: why did that work? What would you change?

  5. 5

    Step 5

    Try again

    Change the plan and play the challenge again, or move on and collect a star.

Plays again and again: Thirty challenges over three levels, plus build-your-own business pages for inventing new stalls.

What it’s designed to practise

Why these three skills

We name only the skills the challenges are built around — and how the play gives children a chance to practise them.

  • Money sense

    Make thoughtful choices with money.

    Play money and a ledger make every rupee visible: what it cost, what it earned, what’s left.

  • Decision making

    Weigh it. Choose it. Own it.

    Price, place, what to sell — each challenge asks for a choice, and the decision cards show it leads somewhere different.

  • Problem solving

    Try, test, learn, try again.

    Rain, angry customers, nobody stopping by — problems arrive, and the child tries a fix, then another.

What’s in the box

Everything for 30 challenges

The open CurioKid box: “Welcome, Future CEO!” lid, the Let’s Design a Business! activity book, certificate scroll, parent-teacher guide and star stickers
Kit design
  • Activity book

    30 business challenges across three levels — idea, budget, supplies, price, customers, a problem, profit and reflection.

  • Decision cards

    Each choice leads to a different outcome.

  • Play money and ledger sheet

    Round-number play money and a simple ledger with boxes to track earning and spending.

  • Star stickers

    To mark challenges your child completes.

  • Parent guide

    Two or three talking questions for every challenge.

  • “Future CEO” certificate

    For when the last challenge is done.

For parents

Five minutes of your time, one good question

You don’t need to teach. The parent guide gives you two or three short questions per challenge, so you can ask “why did you choose that?” instead of explaining the answer.

What we saw in play testingWhat we changed
  • Long instructions — younger children got stuck.Every step is now three short lines and a picture.
  • The sums were hard for 7–8-year-olds.Round numbers only (₹5, ₹10, ₹20) and a ledger with boxes to fill.
  • Older children finished too fast.A bonus challenge card in every chapter.

Made with families

What parents and children told us

  • The printed prototype activity book standing on a desk, its thick colourful pages fanned at the edge
    Our prototype

    Already teaches money through pocket money and trips to the shop. Tried apps, but doesn’t want more screen time.

    — Working mother of a 9-year-old

    What we learnedScreen-free isn’t a nice extra — it’s a reason to choose a kit.

  • The prototype activity book on a desk next to a laptop
    Our prototype

    Has paid for camps and board games. The games get boring after two or three plays.

    — Father of two, aged 8 and 12

    What we learnedEvery kit needs a clear goal and a reason to play again.

  • Close-up of the prototype book cover: 30 fun business challenges, build-your-own business pages and a skills tracker
    Our prototype

    Would buy it if she could see her child enjoying it — and learning something she can actually see.

    — Mother of a 7-year-old

    What we learnedA real demo and a parent guide matter as much as the box.

  • Level 1 page: “I don’t know what to sell — how will you choose what to sell?” with a slide-out answer window
    Our prototype

    Loved the decision cards and the stickers. Younger ones struggled with long text and sums; older ones finished fast.

    — Children aged 7–12, playing the paper prototype

    What we learnedThe decision moment is the heart of the kit — and 8–11 is the sweet spot.

From our parent interviews and play tests of the printed prototype. Shared without names.

Good to know

Questions about this kit

What age is it for?

It’s designed for children aged 8 to 11. In play testing, younger children found the sums tricky and older children raced through, so we built this first kit for the 8–11 sweet spot.

Do I need to sit with my child?

Not the whole time. The parent guide gives two or three short questions for each challenge, so a five-minute chat — “why did you pick that price?” — is all it takes to join in.

Does it need a phone, tablet or app?

No. Everything happens on paper and on the table: the activity book, cards, play money and stickers.

What is the kit made of?

The kit is made of printed paper parts: an activity book, cards, play money, a ledger sheet, stickers and a certificate. Full material and safety details will be listed on the product page before pre-orders open.

How much does it cost?

₹1,499 including GST, with free shipping across India. Reserve yours with a ₹500 advance today and pay the ₹999 balance before we ship.

When can I order, and when will it arrive?

Pre-orders are open now. Pay a ₹500 advance to reserve a kit from the first batch. We’ll email you before dispatch with a link for the balance and the delivery date.

What if I change my mind after pre-ordering?

Your ₹500 advance is fully refundable until your kit is dispatched. Write to us with your order number and we’ll refund it to the original payment method.

Want one from the first batch? Reserve it now.

₹1,499 incl. GST · Free shipping · Refundable until dispatch

Pre-order · ₹500 (opens secure Razorpay payment page in a new tab)